The Essentials team is made up of the principals of The Nurture Institute, Barbara Pfeiffer, Eric Rabinowitz, and Jennifer Garcia who are responsible for the creation and execution of this highly successful partner program.

The Nurture Marketing Institute began 20 years ago to help businesses develop one-on-one strategies to gain access to and influence business executives. Its proprietary Nurture Marketing methodology is based upon a 10-year study, conducted for Microsoft by founder and CEO Jim Cecil, of over 10,000 business executives in 11 countries.

Today, the Nurture Institute serves over 14,000 customers in 22 countries including New York Life Insurance and several hundred Microsoft Partners. For the last 4 years the Nurture Institute has been working closely with Microsoft to develop an effective method to educate the Microsoft partner channel on marketing best practices. The Essentials Program utilizes individual partner focused coaching, training, and execution programs to help partners accelerate and sustain growth.

You can contact us at info@essentials-marketing.com