What is Essentials Consulting?
Essentials Consulting is a Microsoft sponsored program utilizing marketing best practices and proprietary tools.
Delivered in a series of tasks, training programs, and individual consulting sessions you will receive training and consulting on the key elements needed to build and grow your existing marketing strategy including: Market Research, Differentiation, Messaging, Lead Generation, Website Utilization, and Marketing Tactics.
What Resources are Required?
Essentials delivers all this in a 3-4 month program that requires approximately 5-6 hours of your time each month.
Essentials is delivered virtually through live meetings, e-mail, and one-on-one calls with the Essentials team. This method of delivery respects your time while maximizing results.
Program at a glance:
Essentials Consulting comes in two versions: Vertical and Community
Vertical Program
The vertical offering is ideal for partners that want to build on an existing vertical plan or explore a new vertical. Vertical marketing is the most impactful approach for most Microsoft partners. Once you have gone through the Essentials program, the process you learn and tools you receive can be applied to each new market you identify.
View the Vertical Program Timeline Here
Community Program
Community is ideal for partners that are selling in geographies that are too small to support multiple verticals or that are selling in scenarios that require a lower cost of sale approach (such as “Better Accounting” or “Better CRM”. ) The program focuses on lower cost “community” activities such as marketing through existing opportunities including business associations and groups, media, tradeshows, and other one to many vehicles.
View the Community Program Timeline Here
How Essentials Consulting Works
A member of the Essentials Team will be assigned to be your marketing consultant for the entire program.
While others on our team of subject experts will work with you on specific areas throughout the entire program, this member of our team will provide continuity and support throughout the entire program.
Even before the first call your personal consultant will review your website to learn about your current market position. During the first call, your Essentials consultant will ask you about your company’s goals, successful and failed programs, and any on-going marketing projects.
Program Cost
Vertical - $4,000
Community - $3,000
*Essentials Consulting is eligible for CDF funding and may be eligible for additional Microsoft co-funding. Please work with your partner account manager or send e-mail to help@essentials-marketing.com
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