The program begins with a meeting via Live Meeting to discuss the Marketing Essentials strategies and Nurture Marketing principles.

Following that meeting, you will receive an action e-mail each month. Each e-mail contains an education component, assigns a task and provides a related reward. The education component is completed online, on-demand and at your own pace.

A member of the Essentials team stays in contact with you to provide guidance and track your progress on each task.

By the end of the Essentials program you will have combined these monthly building blocks into an executable marketing plan.