The Partner Marketing Essentials is a comprehensive 6-month marketing education and action program offered by Microsoft. Each participating partner company selects one or more of their marketing and management team to participate in a series of educational opportunities and related tasks that culminate in an executable marketing plan. 

Essentials is:

A program utilizing best practices and proprietary tools. Each month’s action is designed to deliver the logical building blocks to construct your own marketing program: Market Research, Differentiation, Messaging, Lead Generation, Website Utilization and Marketing Tactics.

A set of learning experiences developed and led by a former Microsoft marketing executive with over 10 years of experience in designing and implementing marketing programs for Microsoft and its partners.

A virtual program with custom one-on-one coaching and feedback. You receive feedback on your company’s differentiation, targeting and messaging from the Essential’s industrial psychologist and team of marketing experts.

“Hear from our Graduates”…

    Subject: Marketing Essentials Partner Testimonial